Category: Whiteboard Wednesdays
- Place your keywords in the title tag
- “Content is King” – update your website regularly
- the first paragraph of each page is the most important. Summarize what is on the page. Name-drop. Use location words. Mention services and procedures.
- Use clear call-to-action buttons and statements. Make it abundantly clear what you want someone to do after digesting your content.
- Don’t over-clutter.
- Give tips and useful information
- Create individual keyword-rich pages for each condition you treat, be sure to include location based keywords and layman’s terms for conditions / symptoms – BPM
- Space out updates of your website. Don’t update all at once. Search engines want to find new things.
- Don’t auto-play music! Many people look up your website at work.
- do not say “thank you for visiting our website”
- do not underline text. Underlines are only for links.
- do not use long blocks of text with paragraphs that have more than 3-4 sentences.
- Do not use a splash page or intro-screen. Reduce the number of clicks to get to content.
- Write quality content. Don’t try to force a string of keywords. Write for people first, then for search engines.
- Post any positive patient testimonials. People trust what other customers have to say over what a company says.
- Links from other websites to your website increase your Link Popularity and placement in Google
- Make sure there is a link to your website from your hospital or medical school.
- Vitals.com and Healthgrades.com should have your website link on them.
- Don’t just add your home page link. When sharing, use links to inner pages.
- Avoid using “click here” as a link… be descriptive.
- Don’t buy links.
- Don’t create fake news stories to generate buzz. This is called “cyber hoaxing.”
- Go slow. Website strength isn’t gained overnight (or even several months). The age of your domain name is a factor
- If you didn’t have a website before, “launching” your site doesn’t mean everyone sees it right away. It takes time for the search engines to cache it.
- Write and publish articles.
- Establish yourself as an expert on your topic by releasing good quality content
- Participate in forums and include a link back to your website
- Don’t be afraid of Facebook
- People won’t follow you on Twitter if you look like a robot.
- Listen. Your patients want to know that you hear them when they express themselves so RESPOND socially.
- Post content your patients would find valuable
- Blog posts add searchable pages to your site.
- Link your blog posts to your other social media sites
- Harness the power of your fans/followers to do your marketing for you.
- Let your fans/followers vote or decide on where you give charitable contributions
- Give away something for free
- Share tips & tricks and how-to articles or videos. E.g. how to stay healthy in the winter.
- Ask your fans/followers questions.
- Make your social media a part of your office culture. People will use it if there is valuable information there and they can get responses in a timely fashion
- Ask patients to share their stories (you have to ask for good reviews)
- Take lots of pictures/videos
- Make your website reflect that warmth and atmosphere of your office or facility buy including lots of photos of the waiting room, exam rooms, staff, and equipment
- Stick with the color scheme. Making text red or green to emphasize it will only make your website look trashy.
- Organize your navigation menu logically
- Use correct spelling
- It should never take a patient more than 3 clicks to find what they are looking for
- All you need is an iPhone, Android or a regular digital camera to take videos.
- You don’t have to be perfect. Imperfect videos show that you’re real.
- Make “patient prep” videos to cut down on staff time
- Use technology like the da Vinci robot to record video of procedures and write a couple sentence description.
- Patient testimonial videos are great!
- Youtube is owned by Google. Videos play a large role in how you’re found.
- Add your website URL to the description of your videos and include the “http://” so it’s a clickable link.
- Don’t cut and paste from Microsoft Word if you can help it. It screws up the code. If you do, use the “paste from MS Word” feature in the CMS.
- Don’t put a link to your home page on your home page. Your patient is already there.
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