Guidelines for Writing for the Web
When writing content for the web, get your message across as quickly, say as little as possible, and put the most useful and relevant content first. Speak plainly and use a tone of voice that’s appropriate for your audience.
Promoting Your Practice Web Site Online
Your practice web site is not only an interactive marketing tool but, more importantly, a medium of communication with your patients – both existing and perspective. It not only markets your services but it also serves as a cost-effective and efficient vehicle of health and wellness communication to your patients. Once your practice web site is live, you should actively market it to your patients to realize it’s maximum benefit.
It’s About Effective Communication
Communication is key to a good website. It is known that communication can, at times, take a backseat to the aesthetics of a site. Ideally, the design and other elements that do the communicating, work together to create a clear, consistent message on the website.
Tips for Selecting the Right Medical Web Firm
These days when it comes to website designers, or even those who specialize in healthcare, there are so many firms to choose from. As a physician, department head or healthcare administrator, how do you know what to look for or, better still, what to ask.
How to Practically Use Twitter in Your Medical Practice
We hear so much chatter (or should we say tweeting) about Twitter. It’s certainly all the rage these days. There are many practical applications of it but when someone asks how it can best be used in health care… and add value, we need to stop and think. Certainly we are all intimately aware of health care’s unique challenges – security, interoperability,professional liability, and the like.
Keeping Your Patients Informed in Times of Crisis
We are currently in the early stages of a Swine Flu pandemic and officials think it could get worse before it gets better. People around the globe, your patients, are scrambling for information about how this outbreak affects them and their families. How are you as a single or multi-physician group practice responding to this sudden need for information? In this post I’ll look at some ways you can leverage your practice website to help keep your patients informed during times of health uncertainty.
Independent Health Selects Practis
Independent Health, a premier health plan servicing the Western NY region, has selected Practis to participate in their Patient-Centered Medical Home (PCMH) program, a two-year pilot project for Western New York primary care physicians. Practis will offer a turn-key website design program to the practices participating in their pilot. Click for more information on this program.
SEO Best Practices
For success with organic (natural) search, consider these few best practices:
Make your site content relevant. Content is definitely king. Make sure that your site has information that is relevant to the code that SE spiders see.
Remember consistency. Consistent use of keywords or keyword phrases with page titling, file naming, header tags and site content begets favorable results.
Involve your visitors. Build a community on your site. If possible, allow site users to leave comments or blog. This practice helps to drive repeat visitors.
Submit a sitemap. Not coming up at all? Consider submitting a sitemap. Google will look at those pages and any linked to them. A sitemap generator can be found by going to Google’s Webmaster Central.
Remember its quality, not quanity. Get quality inbound links from quality sites. Slow and steady wins the race as this process takes time. Don’t fall prey to the temptation of getting links from link farms or your site can get dropped all together.
da Vinci Surgery Website Program Expands
Practis and Intuitive Surgical are pleased to announce the expansion of the da Vinci Surgery website program to include content for general and pediatric surgery, cardiothoracic and hospitals. This popular program is a turnkey, all inclusive solution that not only includes web design, development and hosting, but syndicated content that is dynamically delivered. For more information about this unique program please visit http://davinci.practisinc.com.
Practis Partners with DrScore
DrScore.com, the premier online patient satisfaction service and Practis, a leading healthcare web design firm, announced today that they are partnering to improve healthcare in the United States.
This partnership will enable both companies to fulfill their missions to give doctors and medical practices the ability to use the Internet to better care for their patients. Read full press release. [pdf]
blog
from twitter
- We just launched the new website for Greater Rochester Orthopaedics. A beautiful site with lots of helpful info http://t.co/v6K221tc 1 day ago
- 1 hour and 5 minutes until the winner is chosen! http://t.co/76L3IxvO 3 weeks ago
- We are giving away the iPad 2 this morning at 9am! Competition is strong! 3 weeks ago
- More updates...