Practis, Inc. Blog » medical

Practis Announces mPractis – a Mobile Website for Medical Practices

practis — Fri, 18 Jun 2010 13:51:06 +0000

Practis announces mPractis – a slimmed down, mobile version of your practice website. This new product automatically detects someone using a mobile browser and then redirects them to your mobile version. It includes all your most important information including the following:

Your logo and or practice name
Important phone numbers
Click to call
Online maps and driving directions
List of providers
Description of services offered

Why go mobile?

It is the fastest growing market on the Internet. Mobile browsing has increased by more than 90% in several markets. So to increase access to existing and new patients as well as referring physicians, mobile is the way to go!

Virginia Spine Institute and Elizabeth Wende Breast Care Win Awards

Elizabeth Pettrone — Mon, 09 Nov 2009 17:12:42 +0000

Designed and developed by Practis, we are excited to announce that the Virginia Spine Institute website, www.spinemd.com, won a Silver award for Best Overal Internet Site in the Medical Practice category for the 2009 eHealthcare Leadership Awards.

In addition, Elizabeth Wende Breast Care , www.ewbc.com, won an Award for Distinction for Best Design under the Medical Practice category. For more information, click here>

Promoting Your Practice Web Site Online

Elizabeth Pettrone — Sun, 21 Jun 2009 11:16:03 +0000

Your practice web site is not only an interactive marketing tool but, more importantly, a medium of communication with your patients – both existing and perspective. It not only markets your services but it also serves as a cost-effective and efficient vehicle of health and wellness communication to your patients. Once your practice web site is live, you should actively market it to your patients to realize it’s maximum benefit.

The following ideas should help get you started.

Advertise your website to patients

Put your URL on all appointment reminder cards, encounter forms, practice stationery, patient education material, etc.
Put you URL as a billing message on all patient statements.
Put a promo for your web site on your “on hold” phone message.
Advertise your web site using other forms of marketing – local newspapers, on the radio, practice brochure, etc.
List your URL (your web site address) in your local phone book listing or advertisement.

Promote Your Site in Your Waiting & Exam Rooms

Display promotional signs for your web site in your waiting and exam rooms indicating site address as well as key features – patient education materials, mailing lists, etc.
Display informational flyers that include your URL at your front and check-out desks.
Hand out business card-sized web address cards.
Feature your web site on a waiting room computer that will allow patients to explore your site and sign up for interactive features such as a mailing list.

Promote Your Web Site On-Line

Establish a patient mailing list on your site and generate monthly on-line newsletters.
To encourage patients to register with your listserv (mailing list), run a give-a-way promotion (i.e. gift certificate) in your office.
Determine and set practice policy on email communication with patients. Communicate the specific “do’s & don’ts” of office email policy, process and confidentiality issues by distributing a flyer or card to inform patients.
Establish web site links with your referring physician web sites, hospitals, doctor finder services, community health directories.
Provide access and links to valuable local healthcare resources for your patients.
Post on-line disease, age or gender-specific electronic information and links to credible and reliable health information sites.
Periodically re-register your site with major search engines as existing listings may drop off engine databases.
Work with a web development company to optimize your rankings.
Establish a Paid Placement advertising campaign.

How to Practically Use Twitter in Your Medical Practice

Elizabeth Pettrone — Thu, 11 Jun 2009 01:26:47 +0000

We hear so much chatter (or should we say tweeting) about Twitter. It’s certainly all the rage these days. There are many practical applications of it but when someone asks how it can best be used in health care… and add value, we need to stop and think. Certainly we are all intimately aware of health care’s unique challenges – security, interoperability,professional liability, and the like.

Having said that, let’s try to keep it simple and come up with a few but practical uses.

Sports trainers – injury prevention tips for coaches
Lactation consultants – tips on breastfeeding
Medical coders – tips and discussion relating to medical coding
Sharing and discussing changes in reimbursement or coding requirements
Clinical trial recruitment
Primary care and pediatric offices – what’s going around alerts
Alzheimer’s caregiver support
Pediatric offices – tips for new parents
Women’s Health – tips for preventing Osteoporosis, discussing birth control or pregnancy
Collecting and sharing patient satisfaction feedback
Collecting and sharing patient stories
Providing smoking cessation support
Recruitment of health care staff
Discussion regarding advanced medical directives and end of life issues

We will continue to contribute to this list as we identify new items. Please feel free to leave your thoughts and suggestions as well.