Helpful Tips

How to set up Twitter for a Medical Practice

Twitter can be a very powerful tool if used correctly. One of the biggest advantages of Twitter is the “social mentions” and “link backs” that it provides. Setting up a Twitter account is very easy. Just go to Twitter.com and follow the steps.  There is not a separate way to set up a business account [...]

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How make a Facebook Page for a Medical Practice

Harnessing your patients to advertise for you is one of the most effective ways of marketing. Of course, an extra measure of caution is required in the medical industry to prevent violation of HIPPA regulations. Before getting started it is important to understand the difference between a Personal Facebook Account and a Business Facebook Page. [...]

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10 tips for choosing the right Medical Website Design – Websites for Doctors

Whether you have never had a medical web design or are upgrading a current medical website, these simple tips will help make the process go smoothly and with less time and effort. Know your goals. Is the purpose of your site to get new patients, support current patients, set surgical appointments or educate your patients [...]

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Tips for Setting Up your iPhone or iPad to access your Gmail or Google Apps Account

Is your practice using Google Apps for Email and Calendaring?  Do you have an iPhone or iPad and looking for the best approach to setup your device to access your practice email and calendar?  The linked article by ReadWriteWeb.com provides detailed instructions for setting up your mobile device with your Gmail or Google Apps accounts. [...]

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Promoting yourself – its never been easier to do.

After all it’s all about promoting yourself – your experience and expertise. Who better to manage your online reputation and create a positive first impression, than you? Here’s a couple of free on-line profile services to consider.

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SEO Buyer Beware

It seems that everyone is an SEO expert these days. With multiple companies approaching you all the time, promising better search engine results for your website, you may find yourself not knowing what and who to believe. Before you sign on the dotted line, here’s a few things to keep in mind…

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Things to Consider When It’s Time to Redesign or Update Your Medical Website

If your medical practice or healthcare organization is considering a redesign or update of an existing website, there are a few things you shouldn’t overlook this time around.

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Understanding Website Statistics

Management loves statistics and will often rely on their website statistical program to give them the needed information on how well their website is performing. The data collected from these programs are assumed to be accurate. However, the reality is that no statistical program is perfect. Each tool makes different assumptions and will produce different [...]

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Risk Management & the Medical Practice Web Site

Recent research tells us that patients who surf the web for healthcare information, prefer to get that information from their own doctors’ web site more than from any other source. Physicians are responding by utilizing their practice site to not only provide healthcare information, but supplement communication with their patients. As medical practices increasingly develop [...]

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Guidelines for Writing for the Web

When writing content for the web, get your message across as quickly, say as little as possible, and put the most useful and relevant content first. Speak plainly and use a tone of voice that’s appropriate for your audience.

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