Helpful Tips

Promoting Your Practice Web Site Online

Your practice web site is not only an interactive marketing tool but, more importantly, a medium of communication with your patients – both existing and perspective. It not only markets your services but it also serves as a cost-effective and efficient vehicle of health and wellness communication to your patients. Once your practice web site [...]

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It’s About Effective Communication

Communication is key to a good website. It is known that communication can, at times, take a backseat to the aesthetics of a site. Ideally, the design and other elements that do the communicating, work together to create a clear, consistent message on the website.

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Tips for Selecting the Right Medical Web Firm

These days when it comes to website designers, or even those who specialize in healthcare, there are so many firms to choose from. As a physician, department head or healthcare administrator, how do you know what to look for or, better still, what to ask.

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Keeping Your Patients Informed in Times of Crisis

We are currently in the early stages of a Swine Flu pandemic and officials think it could get worse before it gets better. People around the globe, your patients,  are scrambling for information about how this outbreak affects them and their families. How are you as a single or multi-physician group practice responding to this [...]

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SEO Best Practices

For success with organic (natural) search, consider these few best practices: Make your site content relevant. Content is definitely king. Make sure that your site has information that is relevant to the code that SE spiders see. Remember consistency. Consistent use of keywords or keyword phrases with page titling, file naming, header tags and site [...]

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