Search Engine Optimization (SEO)
Search Engine Optimization Programs
Getting found is mission critical. At the same time search engine rank, or position, is quickly becoming very competitive. Practis offers a number of search engine optimization programs that include the following:
XML Sitemap Submission
Don't wait until Google indexes your new links and pages. Using an XML Site map, be proactive and push content out to Google rather than wait to have it pulled in.
Google Places Submission
Google Places is a search service that helps locate services in a specific geographic location. Because healthcare is local, being listed under Google local makes sense. Let Practis take care of submitting your site so that it's listed properly.
Keyword Strategy
Do you know which keywords potential patients or referring offices in your area are using to search for your services? Using the right keywords is fundamental to optimizing your site for the right results. Practis will research and identify the keywords/phrases with the greatest traffic potential — those keywords that are most likely to be used by patients who are actively looking for your services in your target market.
Listing Management
One of the contributing factors for search engine rank, is the number of quality inbound links to your website. There are several opportunities to build inbound links including:
- Directories. These are often the first results to display when searching for physician information. Physician review directory websites are plentiful and its critical to keep your information up-to-date and add a link to your website. Allow Practis to assist you in keeping this information current.
- Link Building. Chances are you're affiliated with many hospitals, professional associations, publishers and payers. On your behalf, Practis can identify who to reach out to and invite them to add a link to your website.
Social Media Management
The web is becoming very social. How do you manage your online reputation? We’re here to help. Click to learn about our social media management programs.
Paid Placement Program (PPC)
Paid Placement (PPC) is an extremely effective alternative for guaranteeing your website's position on search engines. With paid placement, or sponsored listings, costs are only incurred when someone clicks on your listing. You have complete control over cost as you can set a per click and daily budget. Development of a targeted landing page after a visitor has clicked through your ad ensures higher conversions. Practis has a number of PPC programs available.
Please Note: Although our optimization services are very effective in getting and keeping your website ranked high, we cannot guarantee any ranking position.