Multi-Specialty Medical Group Case Study
A multi-specialty group in Oregon sees drastic increases in patient acquisition after a website redesign and overhaul of their online marketing campaigns.
Throughout Bend, Oregon and surrounding, a large multi-specialty group provides services from pediatrics and women’s health to urgent care and imaging. Although there was a strong foundation and patient base in their community, the group lacked branding and patient engagement online. With a great deal of growth on the horizon, they were actively seeking a partner to create a strong web presence that included a state-of-the-art website along with social media, blogging, and SEO.
What we did
With very little online presence, the first step was to create a navigable, responsive website that could house all of their service lines. Along with a design that truly embodied the feel of their area, Practis added a number of additional features including a provider directory, a patient education portal, and a HIPAA compliant appointment request form for ease of patient acquisition. As the site began indexing, Practis was hard at work optimizing the site for various keywords and localities to ensure quick ranking, building the offsite listings for each location, and creating a robust social media presence in the local area. With all of these factors working for them, the group has seen stellar growth in all aspects of their online presence.
How they won
From August 2017 to August 2019, this practice has seen and continues to see substantial results including:
Increase in New Users
Increase in Website Sessions
Increase in Form Submissions
Increase in Phone Calls