3 Reasons Why Google Ad Campaigns for Healthcare are Different from Any Other Campaign
Just like any other business, healthcare providers are faced with the challenge of bringing in new patients in order to support their practice.…
Category: Search Engine Optimization
How Google’s Latest Announcements Impact Your Website | July 2018
Another month, another series of fantastic Google updates that may impact your site. As always, it’s up to you (or your fantastic marketing company) to stay on top of these and either maximize or minimize the impact on your overall online marketing.…
How Google’s Latest Announcements Impact Your Website | May 2018
There’s a lot going on in the world of online marketing and while we’re always here to take care of everything for you,…
The Anatomy of a Google Results Page
If you’re starting a new online marketing campaign, or maybe just updating an existing one, your goal is most likely to be “number one.”…
What Does Voice Search Mean for Your Practice?
“Hey Google, why can I not stop sneezing?” or “Alexa, where is the closest urgent care?” These phrases have now become more common than not in homes,…
Are Healthcare PPC and SEO Friends or Foes?
If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have been educated on both PPC and organic SEO.…
How Google’s Latest Announcements Impact Your Website | February 2018
It’s common knowledge in the marketing world that Google routinely makes updates that can both positively and negatively affect one’s online presence.…
Online Marketing Isn’t One-Size-Fits-All
Imagine that you see a great pair of shoes at a store that you really, really can’t pass up, but you notice that they’re four sizes too small.…
5 Healthcare Marketing Trends for 2018
Can you believe 2017 is almost over? Just like that, 12 months of (hopefully) pure marketing bliss have passed us by,…
How to Keep Your Website Content Readable and Engaging
Writing content for your medical website can be tough. At certain times you’ll want to be scholarly and provide very formal information.…
