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Why implementing Semantic SEO on your healthcare website is important

In language, semantics refers to the study of meaning. Semantic SEO is a focus on words, phrases, and sentences that creates more meaning to improve rankings and optimization for search engines. Learn why implementing semantic SEO on your healthcare website is important to do.

Content writingWhy semantic SEO?

The main goal of semantic SEO is to shift and create more helpful content for users.

In the past, the SEO space would sometimes create manipulated content that wasn’t as easy to read. Gone are the days of listing keywords over and over and crowding content that is excessive and difficult to read. Instead of content with so many keywords and repetition, this SEO shift will value and reward helpful authoritative content.

This focus is on keeping things clear, concise, and easy to read.

It’s all about relationships

As you craft webpage content, you are writing for an audience. This mind shift will help improve the relationship between the writer and the reader.

As you write meaningful content, you will not only create a relationship with your reader but also craft relationships within your content.

Your pages should tell a cohesive story and give layers of content for those who want to dive deeper. Your website should be thoughtfully designed and have clear relationships between the web pages.

This may take some thoughtful planning and redesign, but revisiting your website regularly is essential to staying relevant.

How to implement semantic SEO

Google algorithms shift over time, and this change to semantic SEO will be valuable in the long run. This will provide better results for both users and your practice.

Consider these tips for implementing semantic SEO:

Create people-first content

As you aim for semantic SEO, be sure to write about the topics that your patients care about. Use words and phrases that are common to your key audience. Create useful content they’re looking for. Consider using user surveys or testing your websites with potential audiences to see areas you can improve. Imagine talking with patients and forming a relationship as they navigate your site.

Provide expertise and trust

As you aim to create more helpful content, it is important to establish expertise. Your credible voice will help the audience feel that they can come to your site for valuable resources. Use security badges, certificates, patient stories, and reviews. As your audience navigates your content, users will feel it is a trusted resource. You may also consider highlighting relevant news coverage about your practice, providers, or services.

Craft timely and shareable content

Often users are searching for topics or researching issues that are relevant to them. Whether it be in the news, a new health service, or the latest technology, be sure that your website is adapting and adjusting to the things that will be helpful for your audience. This can also help drive traffic as users can share your content with others via social media or other outlets.

Expand and educate

One of the benefits of creating helpful content is the ability to expand on topics and help educate your audience as they dive deeper into your site. Consider adding pages that link resources or site important key findings about a topic. For example, you may educate in depth for the person that likes to see research or a medical procedure explained in detail. This layering of content may help before patients decide to schedule an appointment or trust your practice.

Remove redundancy and overlapping

The most major shift to semantic SEO is removing overlapping content and revisiting your site. It may take a redesign in the structure of your site to be sure that every page adds value, and is helpful to the user. You will want to optimize for multiple keywords, combine concepts, and add ideas to contextualize your overall topic. Get rid of unnecessary pages.

Consider asking Practis for expert help

If this new approach to SEO feels overwhelming, consider using experts in content writing and web design. Editors, managers, writers, and several other members of our team can help you shift your website to be more engaging. As you create content that’s topically relevant and helpful,  you’ll be sure to see the results!