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How online quizzes and health assessments improve conversion

As we look for creative ways to educate and engage patients, online quizzes and health assessments can play a key role.

These fun and personal experiences help a user get to the information they need. The truth of the matter is that quizzes are a great way to instigate actions because they unite meaningful content with an integrated call-to-action (or CTA). A quiz acts as the content which leads the user to a CTA. Here’s an example of what I’m talking about:

online health assessment quizImagine you are a gynecologist who specializes on the treatment of uterine fibroids. A potential patient visits your site looking for information on uterine fibroids and possible treatment options. She is excited to see a quiz asking a handful of questions about her symptoms. At the end of the quiz she receives a recommendation that she could be a candidate for UFE and then is offered a link to schedule a consult with the practice.  Who wouldn’t want to take the next step?

Quizzes have the potential to serve as a new form of CTAs with higher conversion (aka appointment request) rates.  A normal call-to-action statement at the end of a page or blog article typically only sees a 1-2% click through rate. If quizzes can lead to higher conversions, then why not consider how you can use them?

Where and how to add your quiz or health assessment form

Website. The easiest place to add them is directly to your website. A hosted form builder tool such as Practis Forms, will allow you to easily embed a quiz without any programming needed.

Facebook.With a widget such as Thunderpenny, you can embed your quiz right into your Facebook page where it can be shared and promoted.

What to information is needed to setup your quiz

When configuring your assessment or quiz, it’s important to consider the following:

What type of assessment or quiz do you need

  • Graded (Scored). This type of quiz allows you to gather and tabulate results and then analyze data. Examples of scored results include developmental assessments, patient surveys and more.
  • Outcome. Typically used to display selective content depending on the result of the quiz. For example, based on the result, direct the user to a specific page or message.

What are your questions and answer choices

Begin by defining your questions and potential answers. If using the outcome quiz, choose which result correlates to what answer. This will allow Practis Forms to score answers and provide a result based on answers received.

Define your result options (Outcomes based quiz)

Create your quiz result options. Be sure to think about the messages, links or other resources that should be displayed. It is a good idea to include a description of what a result means for the user.

What information or action are you looking for from your users when they convert

Here is where the magic happens. If you are looking to promote a piece of content, collect information or increase appointment requests, you’ll want to direct your user to a landing page with that appropriate form, content or offer.

Ready to get started on your health assessment form or quiz?

Contact Practis on how to leverage Practis Forms for your quiz.