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Promoting Your Practice Web Site Online

Your practice web site is not only an interactive marketing tool but, more importantly, a medium of communication with your patients – both existing and perspective. It not only markets your services but it also serves as a cost-effective and efficient vehicle of health and wellness communication to your patients. Once your practice web site is live, you should actively market it to your patients to realize it’s maximum benefit.

The following ideas should help get you started.

Advertise your website to patients

  • Put your URL on all appointment reminder cards, encounter forms, practice stationery, patient education material, etc.
  • Put you URL as a billing message on all patient statements.
  • Put a promo for your web site on your “on hold” phone message.
  • Advertise your web site using other forms of marketing – local newspapers, on the radio, practice brochure, etc.
  • List your URL (your web site address) in your local phone book listing or advertisement.

Promote Your Site in Your Waiting & Exam Rooms

  • Display promotional signs for your web site in your waiting and exam rooms indicating site address as well as key features – patient education materials, mailing lists, etc.
  • Display informational flyers that include your URL at your front and check-out desks.
  • Hand out business card-sized web address cards.
  • Feature your web site on a waiting room computer that will allow patients to explore your site and sign up for interactive features such as a mailing list.

Promote Your Web Site On-Line

  • Establish a patient mailing list on your site and generate monthly on-line newsletters.
  • To encourage patients to register with your listserv (mailing list), run a give-a-way promotion (i.e. gift certificate) in your office.
  • Determine and set practice policy on email communication with patients. Communicate the specific “do’s & don’ts” of office email policy, process and confidentiality issues by distributing a flyer or card to inform patients.
  • Establish web site links with your referring physician web sites, hospitals, doctor finder services, community health directories.
  • Provide access and links to valuable local healthcare resources for your patients.
  • Post on-line disease, age or gender-specific electronic information and links to credible and reliable health information sites.
  • Periodically re-register your site with major search engines as existing listings may drop off engine databases.
  • Work with a web development company to optimize your rankings.
  • Establish a Paid Placement advertising campaign.

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