After all it’s all about promoting yourself – your experience and expertise.
Who better to manage your online reputation and create a positive first impression, than you? Here’s a couple of free on-line profile services to consider.
Think of it as an on-line business card, About.me is an online service that allows providers to create a professional on-line profile.
Start by creating a profile on www.about.me and then linking your profile to your practice website (or directly to your physician profile or bios). Your splash page points visitors to your content from around the web – including social media sites, review sites and email, should you wish. Your profile also provides some basic stats – i.e., how many people see your profile, where they’re coming from, and what they do on your page.
Zerply is great way to present yourself professionally on-line. They offer professionally designed templates, including mobile. What’s unique, patients can give you an endorsement and help build your “personal brand”.
How to promote your profile
So you’ve set up a profile but not really sure how to use or promote it. Here are some handy suggestions:
- Add it to your physician bio or profile page
- Add it to a hospital and or payor provider directory
- Add it to your Facebook, YouTube, LinkedIn, Twitter accounts, or blog
- Add it to your e-mail footer
- Print it on your business card