The main goal of every medical website is to translate your visitors to patients. This is typically done by adding calls to action on your website.
A call to action can include everything from contact forms to buttons to social media subscriptions. Though having a call to action on the site is important, it’s also important to focus on how the call to action looks on the page.
Here are a few tips on making the most of a call to action.
Contrasting colors will draw more attention to the call to action
Make your calls to action stand out on the website by using different, brighter colors for buttons. If the calls to action are easily distinguishable from the rest of the page, the chance of the lead becoming a conversion increases substantially.
Utilize split testing to see which call to action works best. Though A/B testing requires a little extra time and money, it can improve website efficiency. For A/B testing, you create two separate elements and test them by logging how each performs independently.
Medical Online Marketing Services in Charlotte, NC
Based in Charlotte, NC, Practis, a medical website design and online marketing firm, provides physicians and hospitals with a range of online marketing services, including creating call outs and performing split testing. Other services we provide include:
- On page optimization
- Link building and directory submissions
- Content writing
- Social media management
- and more!
Contact us today for more information on our online marketing services in Charlotte.