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Understanding the Google Analytics Buzz Words

It’s the end of the month and you receive a dashboard from us, your online marketing company,with results on how your website is doing.

As soon as you open it, you realize you can’t decode the special language of Google Analytics. Here’s a cheat sheet so you’re able to fully understand the Google Analytics buzz words each month.

Sessions – A session in analytics refers to the a group of interactions a single user has within a given time frame on your website.analytics glossary

Bounce Rate– Bounce rate is one of the more confusing terms to understand. Simply put, a bounce is when a visitor exits after only looking at one page. The bounce rate is the percentage of visitors that exit after viewing one page. The lower the bounce rate, the better.

Pageviews – A pageview is exactly what it sounds like. It’s when a visitor views a page. However, for an accurate number, it’s important to look at unique pageviews because a single visitor can trigger multiple pageviews in one session.

Users – Users who have not previously visited your website are considered users. If the cookie that tracked an existing visitor has expired, analytics will also rank this as a user.

Session Duration – This section of Google Analytics refers to the amount of time visitors spend on your websites and pages. Make sure you focus on the different times/days user engagement is the highest so you can post on your site appropriately.

Organic Traffic – Organic traffic is the traffic that comes to your site as a result of unpaid search results. For example, if a visitor searches for a keyword that is relevant to content on your site, you will show up organically on search engines based on relevance.

Direct Traffic – Direct traffic is when visitors to your site entered the URL into their browser directly or when a visitor uses a bookmark to pull up your website.

Referral Traffic – When a visitor arrives on your website through another source, that is considered referral traffic.

Session Duration – Session duration is defined as the length of time a visitor spends on your site within a specific time period. This is helpful data when measuring the effectiveness of the website.

Contact Practis Inc. at 704-887-5300 for more information on getting Google Analytics for your website