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Anderson Orthopaedic Clinic

Texashealthcare.com

For more than seventy-five years, the physicians of The Anderson Orthopaedic Clinic have practiced pioneering techniques in the diagnosis and treatment of orthopaedic conditions. Located in the “DMV”, Anderson Orthopaedic Clinic is a growing practice looking to extend its reach online.

Problem

  • Developed almost 10 years ago, their previous website could not effectively scale and keep up-to-date with all the changes taking place with their growing practice
  • Being in a very competitive market, the practice was not ranking well in search results for a variety of specialties in their area
  • The practice didn’t maintain an active, engaged social presence

Solution

  • Designed a unique marketing campaign tailored to the unique needs of their growth strategy.
  • Developed a site that allowed for ample flexibility and scalability. This allowed Anderson Clinic to adjust for and promote new information as the practice grew.
  • Developed a robust online physician directory that allowed users to search for a physician or orthopedic sub-specialty.
  • Launched a strong digital marketing campaign with emphasis on content development and technical optimization.
  • Launched an active social media campaign to grow and support brand awareness.

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