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Capital Women’s Care – Silver Spring

OBGYN Website Design

Capital Women’s Care, a group of board-certified obstetricians and gynecologists providing comprehensive healthcare to women in Silver Spring & Rockville Maryland, partnered with Practis to grow their online presence and become one of the top results for a majority of OBGYN related searches in the area.

In their ongoing effort to provide quality patient care using the most advanced technology, Capital Women’s Care is excited to launch their new website and expand their digital reach.

Goals

  • Develop a modern website with rich features that improve the patient experience.
  • Create a stronger online presence.
  • Rank online in all major search engines for a variety of OBGYN specific terms in their geographic area.
  • Clean up all areas of NAP (name, address, phone number) for the practice and doctors.
  • Create a unique social media campaign with a focus on education and patient engagement.
  • Respect social distancing by designing a secure patient intake process and promoting telehealth services.

How we helped CWC

  • Creation and maintenance of an accessible, WCAG compliant website.
  • A comprehensive patient education library that covers a variety of women’s health topics
  • Secure online patient forms that allow the practice to observe social distancing and improve patient convenience.
  • Creation and management of HIPAA compliant online patient forms.
  • Prenatal resources to keep patients informed throughout their pregnancy.
  • Optimization of all major listings, including healthcare-related ones.
  • Management of a social media plan including monthly postings and blog creation.
  • Strong SEO campaign with emphasis on content development and technical optimization.

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Capital Women's Care interior page

 

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