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Elizabeth Wende Breast Care

EWBC mockup

Elizabeth Wende Breast Care (EWBC), the first dedicated breast clinic in the United States, has been providing the Rochester, NY area with breast cancer diagnosis and breast imaging services since 1975. Their ultimate goal in partnering with Practis was to house all digital and web properties under one roof. 

Along with a WCAG compliant website to meet website accessibility standards, Practis also created successful campaigns via search engine optimization and pay per click advertising. All have resulted in a consistent brand and a stronger online presence for EWBC. 


  • Maintain a modern, WCAG compliant website with monitoring of accessibility standard changes.
  • Drive patient acquisition via organic search results on major search engines. 
  • Develop a strong Google ads campaign targeting major relevant keywords and competitors. 

How we help EWBC

  • Accessible, WCAG compliant website design. 
  • Ongoing WCAG compliance audits.
  • PPC campaign development and monitoring. 
  • SEO campaign development and monthly optimization. 
  • Reputation management 


EWBC billing page