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Greater Rochester Orthopaedics

Greater Rochester Orthopaedics

Greater Rochester Orthopaedics specializes in the evaluation, treatment, and rehabilitation of orthopedic-related conditions as well as sports and work-related injuries. Their goal is to return patients to daily activities as soon as safely possible.

Problem

  • Allow patients to better communicate with the practice online.
  • Enhance the usability and accessibility of their website.

Solution

  • Reorganized and optimized content to ensure that patients can easily locate and access online resources and take action.
  • Redesigned their website to better showcase that GRO is an expert in orthopaedics in the greater Rochester region.
  • Updated the design so that it complies with accessibility standards.
  • Enhanced patient communication through HIPAA-compliant online patient intake and appointment requests.
  • Designed effective digital marketing and reviews management campaigns with an emphasis on driving results.

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Patient Center page