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Urology Marketing & Advertising

A Proven Approach to Helping Urologists Grow Their Practice

When patients are searching at the last mile of marketing, can they find you?

Hundreds of urologists and urology practices across the U.S. count on Practis as the backbone to their success in driving long term sustainable revenue for the conditions they treat and procedures they perform.

If you’re looking to generate more patients and procedure volume, we’ll be happy to provide a competitive assessment and share how you can dominate your local market.

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aua 2022

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Urology Website Design

Prospective patients are increasingly turning to the web to seek medical care.  A professional-looking medical website should provide those visitors with a clear understanding of the excellent care you provide as well as a great user experience, regardless of the device that are using to view your site. It’s important too leverage a depth of content on the variety of urologic conditions you treat and treatments that you perform. Help them decide to call you to schedule their visit.

  • Customized –  a professional design that you own. Many of our sites are award-winning!
  • A streamlined process that gets your site is launched in as little as 30 days.
  • Compliant with HIPAA and Accessibility guidelines
  • Dedicated ongoing support to easily get you through the project and beyond.
  • Comprehensive urology content tailored to your practice.
  • Easy-to-use content management system that allows you to update your website content

Why is Urology Marketing Important?

Your patients receive care from you that is tailored to their unique needs. The way you portray your urology practice online to potential new patients deserves the same.

You most likely spent a lot of time and effort building your reputation and practice. Developing an effective digital presence also takes work and time. Did you know that “near me” type searches on Google for health-related services have approximately doubled since 2015? For long-term practice success, urologists must have a solid marketing and advertising strategy that focuses not just on the major revenue driving procedures, but patients that can present greater lifetime value as they age.

When patients choose their urologist, they typically begin the journey through either a referral from a primary care doctor or by looking for key qualifications and credentials. However, when the referral option is not favorable or they are debating from a number of different urology practices, the ultimate choice can be influenced through a number of factors as a result of their own online research.

While many patients may select a urologist based on their experience, training and favorable outcomes. They also prefer a urologist who is likely to provide a positive experience supported by a commitment to excellence in care and a comfortable environment.

The way that a urology practice can separate themselves from their competition at the last mile of marketing is by communicating those qualities through digital marketing. While the website with a bio can be a good starting point, factors such as the depth of unique content, online reputation and consistent communication on and off the website in many cases can compel them to request an appointment.

Marketing Urologists is What We Do

SEO for Urology

Social Media for Urology

Social & Search PPC for Urology

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Urology Reviews Management

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Custom Urology Website Design

Urology Content Marketing

SEO

Urology Search Engine Optimization (SEO)

Getting your site ranked favorably is critical to your practice growth. In the U.S., there are over a million Google searches for a urologist each year. Therefore its mission-critical that your website is optimized properly for prospective patients who are searching online to find you. Search engine optimization, or Medical SEO, will help to get your website ranked favorably. Targeting specific keywords related to your specialty and your locality, adding and optimizing content on topics you want to be found for, improving site page speed and user experience are all a part of SEO. If your search results are not where they need to be, Practis can help.

Get started increasing your search visibility with Practis

Urologist Listings Management

While the website is a great foundation to help patients find you online, many patients may interact with your brand before they even get there. Therefore, your marketing strategy should include content that consistent with your practice’s brand or aesthetic across the internet to help patients recognize your practice as a credible source urologic care. Aside from major Directories such as Google My Business or Bing Places, urologists should also update their information on social properties such as LinkedIn, Facebook, Instagram and device company directories.

Having proper healthcare listings management ensure consistent business information such as name, address, and phone number (NAP), is another way to increase your online visibility. However, inconsistent information may confuse patients and can even lower your ranking in search results. It’s important Place more of a priority on healthcare directories on sites such as Healthgrades and WebMD rather than non healthcare directories such as Citysearch or Foursquare.

Learn how Practis can help improve SEO for your urology practice

SEO

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Urology Social Media Management

Similar to how your patients receive care from you tailored to their individual needs, your social media marketing needs to be tailored to your area of focus. Looking to drive more vasectomy patients? March Madness and the Masters are great weekend long events for men to take advantage of that downtime. Our team of medical writers will develop content for you that is informative, engaging and sharable. Ongoing social posts from reputable sources, and infographics all help to drive patient engagement.  Looking to maximize your reach? Social Media advertisement program are great to get your content in front of more patients in potential need of urologic care.

Learn how Practis can enhance your social media presence

Urology Reviews Management

Today urology groups provide comprehensive urologic services for men and women – from in-office BPH treatment to complex robotic-assisted surgery. When a patient feels comfortable with their urologist, they will likely make referrals to family, friends, and those who they are connected via social media.

Many patients who are looking for a urologist near them go online to seek referrals and online reviews.  Those online reviews can exist in many places across the web – Google, HealthGrades, Facebook, physician and urology association directory sites. Therefore it is important that you manage your online reputation.

Learn how Practis can manage and enhance your online reviews

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Content Marketing

Content Marketing for Urologists

Urologic content for your urology website and social media on a variety of topics covering testing, wellness and prevention, conditions and treatment options.

  • Health Library – a comprehensive patient education library of men’s and women’s urologic health, conditions, treatments, testing and more.
  • Content from our Partner Publishers–  we coordinate with many popular national urology brands including Medtronic, Boston Scientific, Coloplast, daVinci Surgery, UroLift, and more. Topics include ED, Penile Implants, robotic surgery, UroLift, incontinence, men’s and women’s health.
  • Patient Education Videos Patient education videos on a number of urologic conditions and treatments such as erectile dysfunction, BPH, incontinence and more.

Urology PPC (Pay Per Click) Advertisement

Today you need to be an everywhere brand – getting in front of and connecting with prospective patients wherever they may be. Whether it’s a search advertisement campaign on Google for a specific procedure in a target market or a display ad campaign on Google’s partner network to drive awareness and engagement, we’ll help identify the right medium for your message distributing it to help you maximize your return on investment.

Learn more about paid advertising for your urology practice

PPC

Urologist Case Study

A leading urologist in California receives over a 100% increase in website sessions, patient form submissions and phone calls in only three months.


View Urologist Case Study Now