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Orthopaedic Case Study

A personalized website design paired with an all-encompassing digital marketing plan helps a large orthopaedic center nearly double online conversions.

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With locations throughout both Alabama and Tennessee, this large orthopaedic group was looking to revitalize their brand through a website redesign and a comprehensive digital marketing campaign. Although they maintained a large pool of patients throughout the two states, they lacked a cohesive presence through many online listings and were frequently missing out on potential patients due to ranking issues and clunky UX.

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What we did

With a focus on patient acquisition, the site design revolved around ease of use and the patient funnel. Starting with strong, crisp graphics and a responsive layout, Practis developed a site that captured their branding imagery and colors. With the development of engaging icons, simple on page menus, and an interactive “where does it hurt?” feature, this orthopaedic group now had a website that was fully representative of their overall image.

During the build, the team was hard at work developing a strong online marketing campaign with a focus on onsite SEO, offsite SEO, and social media. By finding long tail keywords that help drive symptomatic searches, Practis added various levels of technical SEO and content to help increase overall impressions for the brand. In addition, a large clean up of the offsite listings allowed for a more unified presence due to a consistent NAP (name, address, phone number) across the web.

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How they won

From August 2017 to August 2019, this orthopaedic practice has seen and continues to see, substantial results including:

Increase in New Users


Increase in Website Sessions


Increase in Form Submissions


Increase in Phone Calls