Medical Search Engine Optimization (SEO)
Generate patient leads with dominant placement on search engines.
Ensure that your website ranks at the top of search results when and where patients search.
If a potential patient decides to do a search for a certain type of specialist in their area, does your practice show up on page one of Google or Bing? What if they decide to search based on their treatment plan or specific symptoms?
The reality of today is that a majority of people use the internet to search for a health related topic. Whether it be via desktop or mobile devices, those users find information and take action. If someone is actively seeking treatment or looking for the leader in a particular specialty, chances are they’ll take a few minutes to search the internet and attempt to find the best of the best. Through one of our unique medical SEO programs we’ll help you be the first practice people find and ultimately the one they choose!
What is Medical Search Engine Optimization?
Search Engine Optimization, or SEO, is the process of strengthening various elements on your site so that it ranks better on search engine results pages, or SERPs. While SEO should be done when your site is built, it’s meant to be a consistent process as the algorithms for ranking constantly change. Also, if you’re not making updates regularly, there’s a big chance your competitors may take over your spot!
Our Medical SEO Strategy
We understand that website and SEO needs may change frequently. Therefore, our strategies stay flexible and are based off of your results. Our medical SEO programs include:
Google’s top indicator of a strong site, content, will help you gain placement on the first page of search engines, and help create a healthy user experience. Not to mention, the rise of voice search means strong content is absolutely a necessity! Our team will help you build out unique content based on the conditions you treat and procedures you perform. This medical content helps you rank for those highly valuable search terms.
On Page Medical SEO
While content is key, on page SEO encompasses that and so much more. We’ll assist in helping your page rank by focusing on the inner workings of your website and matching them to what pleases Google’s algorithms. By optimizing your content with components such as title tags, meta descriptions, schema and internal links you’ll be better positioned when Google crawls your site.
Off Page Medical SEO
A strong off page SEO strategy involves building the quantity and quality of links back into your website. The growth of these two components helps make your website more trusted and valuable in the eyes of search engines like Google. As one of many ranking factors, it is one of the most productive ways to enhance your visibility to patients and grow organic search traffic. These back links need to come from relevant and credible sources. Strengthening of your Google My Business and Bing Places profiles are also important components.
One of many local ranking factors, it is important that your business information is as consistent and accurate as possible across the web. Because your online footprint lives well beyond your website, patients may be finding information about you on a number of different listings. Whether you’ve recently changed practices, opened a new practice, or just have never focused on your business information, now’s the time to focus on getting these online directories and citation sources up-to-date. Practis will not only help you clean this information up, but get these listings linking back to your website!
Technical Markup and Auditing
Patrolling millions of websites isn’t easy, so Google is thankful when a medical website is able to be read and ranked quickly. By identifying the technical elements that may help your website, we’re able to successfully get patients finding you fast. Your website will need to load fast and ensure your target audience is clicking through. We also continually run ranking reports to make sure you are highly visible in search results.
Ongoing Monitoring and Reporting
What good is all of this work if we can’t show the results? While it’s great to see basic information like your visitors, we’ll give you closer insight into what’s driving patient leads such as phone calls and form submissions. Our team walks you through detailed analytics reports about your online properties and show you what we intend to do moving forward.
Why Choose Practis?
Because we focus solely on healthcare entities, we’ve assembled a team of experts in online marketing for medical practices, hospitals, device companies, and more. We understand that each and every site is different and shouldn’t be treated equally in the world of Medical SEO. Let us take time to learn about your healthcare practice and we’ll take you to the next level!