Medical Search Engine Optimization
Generate patient leads with dominant placement on search engines.
Ensure that your website ranks at the top of search results when and where patients search.
If a potential patient decides to do a search for a certain type of specialist in their area, does your practice show up on page one of Google or Bing? What if they decide to search based on their treatment plan or specific symptoms?
The reality of today is that people use the internet, whether it be via desktop or mobile devices, to find a vast amount of information. If someone is actively seeking treatment or looking for the leader in a particular specialty, chances are they’ll take a few minutes to search the internet and attempt to find the best of the best. Through one of our unique medical SEO programs we’ll help you be the first practice people find and ultimately the one they choose!
What is Search Engine Optimization
Search Engine Optimization, or SEO, is the process of strengthening various elements on your site so that it ranks better on search engine results pages, or SERPs. While SEO should be done when your site is built, it’s meant to be a consistent process as the algorithms for ranking constantly change. If you’re not making updates regularly, there’s a big chance your competitors may take over your spot!
Our Medical SEO Strategy
We understand that website and SEO needs may change frequently, so our strategies stay flexible and are based off of your results. Some of our adjustments may include:
Google’s top indicator of a strong site, content will help you gain placement on the first page of search engines, and help create a healthy user experience. Not to mention, the rise of voice search means strong content is absolutely a necessity!
On Page SEO
While content is key, on page SEO encompasses that and so much more. We’ll assist in helping your page rank by focusing on the inner workings of your website and matching them to what pleases Google’s algorithms.
Off Page SEO
Just like on page SEO, off page SEO spans across a large area and can include things like back linking to credible sources and strengthening of your Google My Business profiles among others.
Because your online footprint lives well beyond your website, people may be finding information about you on a number of different listings. If you’ve recently changed practices, opened a new practice, or have just never focused on your name, address, and phone number (NAP), now’s the time to focus on getting these separate sites up-to-date!
Technical Markup and Auditing
Patrolling millions of websites isn’t easy, so Google is thankful when a medical website is able to be read and ranked quickly. By identifying the technical elements that may help your website, we’re able to successfully get patients finding you fast.
Ongoing Monitoring and Reporting
What good is all of this work if we can’t show the results? Either quarterly or monthly, depending on your program, we’ll walk you through detailed analytics reports about your online properties and show you what we intend to do moving forward.
Why Choose Practis?
Because we focus solely on healthcare entities, we’ve assembled a team of experts in online marketing for medical practices, hospitals, device companies, and more. We understand that each and every site is different and shouldn’t be treated equally in the world of SEO. Let us take time to learn about your healthcare practice and we’ll take you to the next level!