Search Engine Optimization
Specializing in Medical SEO to fuel patient leads
Ensure that your website ranks at the top of search results when and where patients search.
Patients search based on their needs and what affects them. Google, Yahoo and Bing are where patients go to search their symptoms, condition, treatment options and to locate doctors near them. It’s important to dominate your competition with top rankings for all the treatments and conditions you specialize in.
Increasing your positioning at the top of search requires a persistent search engine optimization effort and a passion to outrank your competition for the medical services you provide. Our tailored medical SEO programs are designed to deliver the highly valuable organic search traffic you expect and require to your medical website.
Key Elements of Our Medical SEO Strategy
Technical Markup and Auditing
The things going on behind the scenes are just as important as what you see in front of you. Using tools to audit your site’s performance, we optimize page speed and code your site for optimal performance on mobile devices. Search engines like Google also read the markup of the site, such as meta data, schema, alt tags, headers, sitemaps, and more.
Google My Business and Bing Places are key tools in ranking in search result pages. Proper maintenance of these helps your business show up in Google’s “local pack” on maps and search results, and ensure that the business information listed is accurate and informative. Making sure your site is optimized for your local area based on search volumes and keyword data is vital to your website’s success.
Ongoing Monitoring, Reporting and Analytics
Right at the start of your marketing program, we configure Google Analytics, Search Console and Tag Manager. This allows us to better track and analyze your data and site’s overall performance. Each month you will receive a detailed, customized report from your Marketing Specialist. Beyond that, we constantly monitor the data and keyword research in your area to ensure your site is performing the best it can.
Listing and Citation Management
Outside of your website, there are other factors that impact how your medical practice ranks in search results. We make sure your practice and its doctors are listed consistently and accurately on the web by cleaning up outdated or incorrect listings. Along those lines, one of the most important SEO strategies is also back link generation, which is finding opportunities for other sites to link to yours. This falls under listing and citation management.
Content is arguably one of the most important aspects of SEO. We have worked with clients in most medical specialties and have experience writing content on various conditions and treatments, as well as developing rich landing pages for your site.
User experience is a ranking factor, but it also helps optimize conversions on the site. We constantly look at site hierarchy, internal/external linking, calls to action and more to lower your bounce rate and increase user page depth.
As a digital marketing agency for the health industry, we know medical SEO and what it takes to get you ranking locally.