AcuFocus, Inc. turned to Practis to create a custom patient facing website for their KAMRA Inlay treatment. The KAMRA inlay treatment is an eye procedure that treats near vision loss. The inlay is ideal for people who don’t want to depend on reading glasses or contact lenses for their everyday activities, such as reading books, menus and text messages.
The new website includes features that improve user experience. Some features include:
- Mobile-friendly Website Design. Having a responsive website makes it easier for users to read content because the content scales on a mobile phone or tablet.
- Patient Engagement. A frustration index found on KAMRA.com gives users a chance to see how their near vision loss is impacting their life and mood.
- Suitability Check Assessment Form. The suitability assessment allows users to see if the KAMRA inlay treatment is the right choice for them. The assessment will ask the user about previous eye procedures, frequency of using reading glasses and other questions that would make someone a candidate for the procedure.
- Physician Directory. Users can conveniently find physicians throughout the U.S. and abroad that perform the KAMRA inlay procedure by using the physician directory.
- Patient Reviews.
- Video Library.