Twitter can be a very powerful tool if used correctly. One of the biggest advantages of Twitter is the “social mentions” and “link backs” that it provides. Setting up a Twitter account is very easy. Just go to Twitter.com and follow the steps. There is not a separate way to set up a business account in Twitter so a business Twitter account will function the same as a personal twitter account
There are a few important things to remember, however, when creating a Twitter account:
- Choose your Twitter username wisely. If possible, make it as close to your business name as you can. If your business name is taken, consider creating [service + city name] as your Twitter username. Example: OBGYNChicago. Having these important keywords in your username will make you appear higher on search engine results.
- You will need a square logo. The profile images in Twitter are very small so it is best to have an iconic image and avoid using text if possible. If you must use text, keep the text size very large and use small words so that it can be seen in the thumbnail view of your profile image.
- Design an appropriate Twitter background image. Properly branding your Twitter page is important. You don’t get a lot of space to do this, however and it will look different depending on the monitor size whichever computer is being used to view your Twitter page. It is a good practice to keep all of your text and important information in the left-most 200 pixels of your Twitter page background image.
- Link to Facebook. You can send your tweets to Facebook or send your Facebook posts to Twitter, whichever is more convenient for you.
