Looking for an SEO firm that specializes in online marketing for health care groups in Charlotte, NC?
Practis provides medical practices, hospitals and health care companies in Charlotte NC and across the U.S., with a range of effective online marketing program options. Typical component to an effective SEO program includes:
Using the right keywords, online marketing strategy is vital to improving your search engine results and strategic goals. Proper research and identification of the right keywords are most likely to be used by patients and clients who are looking for services in your target market. Utilizing the right blend of digital tools and assets to appropriately magnify your reach is essential.
2. On-page optimization
Today the web is moving from keyword search to semantic search. It’s more important than ever to ensure your site has the proper mark-up for this transition. On-page optimization includes optimization of not only your website pages, but it also includes content development, mark-up and keyword research to improve search engine results.
3. Off-page optimization
Your organization’s information is listed in many places across the web. Some of it may be accurate, some might be outdated. This is especially true when you’ve acquired or merged with other groups. Initial and ongoing link review, building and directory submission will help to drive traffic to your site, now and in the future.
4. Social media and reputation management
Integrating your website’s blog to your social network makes sense as content gets distributed from one place. At the same time, cultivating and managing relationships with existing and potential patients across your digital footprint on Facebook, Twitter, Google + and YouTube is important to effectively manage your online reputation.
Call 704-887-5300 for more information on how we can help deliver the right results from your online marketing program.
