Are Healthcare PPC and SEO Friends or Foes?
If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have been educated on both PPC and organic SEO.…
Tag: SEO
How Google’s Latest Announcements Impact Your Website | February 2018
It’s common knowledge in the marketing world that Google routinely makes updates that can both positively and negatively affect one’s online presence.…
What’s Important For Local Ranking in 2017?
With the amount of releases and algorithm updates from Google, you can bet that your marketing team or SEO analyst always has something to do in order to keep your site ranking.…
How to Market New Healthcare Procedures Using Your Main Site
As a provider, taking on a new product or service line can be both exciting and daunting at the same time.…
Improving Your Local Search Results – What Every Medical Practice and Hospital Should Know
Consistent and accurate online listings are key to feeding local search results. As a local practice or hospital, proper management of your digital presence at the local level should be a key part of your overall online marketing strategy.…
Google Puts Mobile Sites First for Indexing
Google recently announced that they would be splitting up desktop and mobile indexing to give mobile-optimized sites priority in ranking. While the details aren’t too robust at this point,…
When Keeping Your Site Secure, Don’t Forget About Citations
Does your site have HTTPS yet? If not, you should certainly be transitioning it to keep your site at the top of rankings and in great standing with your users.…
Will Google’s Latest Penguin Update Hurt My Healthcare Website?
On September 23, 2016, Google began rolling out their newest Penguin update after nearly two years. While the initial percentage of sites affected by this update has yet to be calculated,…
Choosing the Right Digital Marketing Strategy for My Medical Practice
Whether you’re a practice manager for a small doctor’s office or an executive for a hospital group, developing and executing a digital marketing plan can be a difficult task.…
Another Google Mobile Update Rolling Out in May 2016
Google recently announced that at the beginning of May, 2016, they will be increasing the effect of the ranking signal for the mobile friendly.…
