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OrthoNY Website

OrthoNY is a group of bone and joint experts providing orthopedic care to Albany and the Capital Region of New York. By partnering with Practis, they have continued to grow their online presence, becoming one of the top results for a majority of orthopedic related searches in the area.

Looking for an update to their website, OrthoNY joined forces with Practis and developed a more brand-centered, modern feel with a series of improvements to both their website and overall marketing campaign. By incorporating features like a provider directory, various HIPAA compliant forms, reputation management, and social media campaign development, OrthoNY is poised for even more online growth in and beyond their local area!


  • Develop a modern website with rich features that improve the patient experience.
  • Create a stronger presence online, with emphasis on their overall brand.
  • Rank online in all major search engines for a variety of orthopaedic specific terms.
  • Clean up all areas of NAP (name, address, phone number) for the practice and doctors.
  • Push for stronger reviews, and keep the overall reputation clean and respected.
  • Create a unique social media campaign with a focus on branding, engagement, and community outreach. 

How we help OrthoNY

  • Creation and maintenance of an accessible, WCAG compliant  website.
  • Optimization of all major listings, including healthcare-focused ones.
  • Solicitation of new reviews and management of current reputation.
  • Strong SEO campaign with emphasis on content development and technical optimization.
  • Creation and management of HIPAA compliant online forms for patient use.
  • Management of a social media plan including monthly postings and blog creation.


OrthoNY provider directory

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